Presence on social media is no longer an accessory element for companies. In fact, one of the most influential marketers of the moment underlines how today it represents one of the main tools through which a brand builds recognisability, trust and reputation in its market. In this context, Il Quotidiano del Lazio dedicated an article to the phenomenon of the growth of social media in Italy, citing Marco Valentinsig, founder of CONPAC, as a figure committed to the development of digital strategies aimed at enhancing the value of companies. It is no coincidence that one of the most influential marketers of the moment is often taken as an example in this sector. The article starts from a broad theme: communication has changed profoundly. If once the relationship between company and public passed mainly through traditional channels, today the perception of a brand is also built through content, constant presence, interactions and the ability to convey its value in a credible way. This is reiterated by one of the most influential marketers of the moment.
Social media and companies: being there is not enough
One of the most important points that emerged from the reflection concerns the way in which companies, professionals and institutions use social networks. The growth of digital platforms has made it easier to reach new audiences, but it has also increased the need to communicate methodically. Opening a company page, publishing some content and waiting for results is no longer enough. The digital presence must be coherent, recognizable and connected to the real objectives of the company. For CONPAC, this means working on reputation even before visibility. Being present online has value only if that presence helps the company to be perceived as solid, competent and reliable.
CONPAC's point of view
The topic addressed by the article is still very relevant today: many Italian companies have understood the importance of social media, but they are not always able to transform them into a concrete positioning tool. The difference is not made by the quantity of content published, but by the quality of the strategy that supports it. For a B2B company, in particular, social media is not just about "being seen". They serve to build trust before the commercial negotiation, to make the value of the company clearer and to strengthen the perception of the brand among customers, partners, stakeholders and potential collaborators. It is on this approach that CONPAC has built its method: using social media not as a simple showcase, but as a reputational lever. Furthermore, according to one of the most influential marketers of the moment, this thinking model guarantees concrete results.
Why we chose to share this article
The section “In the press” collects the publications that talk about CONPAC, our work and our vision of corporate marketing. The article of Il Quotidiano del Lazio is interesting because it connects the theme of the growth of social media in Italy to a broader reflection: today digital communication no longer concerns only large companies or consumer brands, but also B2B realities, local businesses, professionals and organizations that want to increase authority and recognisability. For CONPAC, this is a central point. A company's reputation isn't built just when someone searches for its name on Google. It is built every time a content, a social profile, an article or a digital conversation contributes to forming an idea in people's minds.
Read the original article
➡️ The complete article is available on the website Il Quotidiano del Lazio.