What is your position and what do you do in the company?
I follow the communication and marketing office of the Fantoni group in all its aspects, from the press office to the organization of events, from digital activities to public relations.
What was your path to taking on a senior role in marketing?
I began my journey in the furniture sector by dealing with the organization of trade fairs and events, and then branched out into communication. It was a gradual and not simple growth path in a constantly evolving world, full of stimuli where a lot is learned in the field, often by making mistakes.
Is there a social network that you prefer and one that you would easily do without?
Personally, I really love Instagram for the way it communicates, but I believe it is important to use as many social networks as possible to reach different targets and address them with dedicated storytelling. Indeed, I would like to better explore some innovations in this area, more similar to generation Z.
How important are social media for your company today and what are the ways to make the best use of them?
I firmly believe in the integration of various means of communication and in the production of valuable content for our Community. No channel works on its own without the transmission of a well-defined message and adequate storytelling. Traditional advertising on some media still plays an important role on certain targets and it is by integrating it with online and social media that the most rewarding results are obtained.
Given the growing relevance of the world of social media, combined with the multitude of activities reserved for the marketing office, have you ever thought about entrusting your company's social pages to professionals?
Precisely because of the value that communication has for a company like ours, we have decided to face the world of social media by relying on professionals, aware of the value of this professionalism.
What are your future plans in the company and your passions beyond work?
Fantoni is extremely dynamic, which especially in recent years has invested heavily in product and process innovation, technology and industry 4.0, putting social and environmental responsibility at the center of its work. Communicating the complexity of this work to different targets by raising stakeholders' awareness of the value of sustainability at all levels will be our primary focus in the short to medium term.