I social media food horeca have become one of the most important areas for the reputation of brands linked to catering, hospitality and the food world. In this context, Gambero Rosso dedicated an article to CONPAC and the path of Marco Valentinsig, describing the link between digital communication, online reputation, social media and the growth of brands in the food & horeca sector. The central theme is very concrete: today a restaurant, a chain, a food brand or a catering group are not evaluated only for what they offer in their premises or in their products. They are also observed through the contents they publish, the interactions they generate, the perception they build online and the ability to remain recognizable over time.
Social media food horeca: beyond the simple online presence
Talk about social media food horeca doesn't just mean publishing photos of dishes, places, products or moments of service. The food sector thrives on experience, trust, desire, recognisability and relationships with the public. For this reason, digital communication must be treated as a real part of the brand's reputation, not as an ancillary activity. Social content can impact the perception of quality, the identity of the venue, the positioning of the brand and the ability to create familiarity with the public. In food and horeca this aspect is even more evident, because people often choose also based on digital signals: reviews, social profiles, contents, comments, constant presence and coherence of the online image.
CONPAC's point of view
The article published by Gambero Rosso intercepts a theme close to the work of CONPAC: digital reputation does not arise only from what a company says, but also from how it is perceived in online contact points. In food & horeca there are many points of contact. A customer can encounter a brand on Instagram, Facebook, Google, Tripadvisor, LinkedIn, through a review, photo, comment or content shared by other users. This is why communication cannot be improvised. CONPAC works on social media and reputation with a specific objective: to help brands make their digital presence stronger, more coherent and recognisable.
Horeca digital reputation and public trust
The horeca digital reputation is a much broader topic than social media management. It's about how a brand is perceived before, during and after the customer experience. It concerns the trust it manages to generate, the quality of the story, the coherence between communication and service, the ability to stimulate real interactions and the continuity with which the brand remains present in people's minds. In the horeca sector, weak communication can make even a good project seem ordinary. On the contrary, a curated digital presence can strengthen the brand's identity, make the experience more memorable and increase the likelihood that the public will choose, remember and recommend that reality. For CONPAC, digital reputation is not an abstract concept. It is a set of concrete signals that influence the way the market evaluates a company.
Tripadvisor, community and new digital signals
The article also recalls Marco Valentinsig's relationship with Tripadvisor, a platform often considered only as a review space, but in reality central in building the reputation for tourism, catering and hospitality. This point is important because it shows how reputation does not only live on traditional social networks. For a food or horeca brand, every platform where people observe, comment, evaluate or choose becomes part of the digital identity. A review, a response, a photo, an interaction or user-generated content can have as much impact on perception as an advertising campaign. This is why CONPAC views reputation as an ecosystem, not a single channel.
Social growth, Close Friends and Evolutiva
The article also mentions proprietary services developed by CONPAC, including Close Friends and Evolutiva, designed to increase interactions, communities and the ability of content to reach a wider audience. This aspect is particularly relevant in the food & horeca sector, where organic visibility and engagement can directly impact brand perception. Content doesn't just have to be published. They need to move, generate signals, reach people, create familiarity and contribute to reputation. For CONPAC, working on social growth means enhancing what a brand already communicates, increasing the possibility that it will be seen, recognized and remembered.
Why we chose to share this article
The section “In the press” collects the publications that talk about CONPAC, our work and our vision of corporate marketing. The article by Gambero Rosso is significant because it describes an area in which reputation, communication and public perception are closely linked: the food & horeca sector. For us, communicating doesn't just mean making a brand more visible. It means helping it to be recognized, chosen and remembered in a way that is consistent with the value it wants to represent.
Read the original article
➡️ The complete article is available on the website Gambero Rosso.