What is your role in the company and what do you mainly do?
I am Business Manager of the Solvepi company and my operations are present in sales, marketing and, partly, logistics. I frequently interface with the Board of Directors and with the president Gianni Pessotto. I manage a group of 15 people who deal with sales and communications: the team has very different skills and it is precisely this diversity that helps us achieve results.
What was your path to coordinating corporate marketing?
I have a degree in political science which has little to do with the world of communications. In fact, I have gained experience in the field over the years working for various multinationals including 3M, Panasonic and Esselte. Over time I acquired commercial and marketing skills that allowed me to have a complete vision of the role in Solvepi.
Which social media is in line with your business model?
LinkedIn is absolutely the reference social network because our market is very active on this platform. Social media such as Instagram and TikTok have an audience that is decidedly out of target for our company and therefore, at the moment, they are not of interest to us. Parallel to LinkedIn, the other two social platforms of interest to us are Facebook and YouTube because they are still channels not to be underestimated.
Today if a company isn't on social media it means it doesn't exist, which social media are you focusing on?
At present, LinkedIn is important in various aspects, from recruiting to brand awareness. Partners, suppliers and our customers are present on this platform and this is why it is a social network on which we are present a lot. This social network is essential for making our reality known and, in terms of results, there is excellent feedback. This is why we have not yet allocated any budget for advertising.
Is social media management internal? Have you ever collaborated with external professionals?
We have allocated only part of the marketing outsourcing, excluding social media because we are still in the phase in which we are recreating our own internal dimension to correctly design a media scheme on social platforms.
What are your future plans in the marketing field?
There are many ideas, the top management of the company is focused on brand reputation as well as brand awareness. We will certainly communicate some initiatives related to sustainability because despite our market segment we are selecting suppliers oriented in this direction.