What is your role and what do you mainly do?
As the founder of Megic Pizza I deal transversally with a bit of everything but the part in which I am most vertical is the commercial and strategic vision one.
What was your path to coordinating marketing and corporate management?
I pursued studies in food science and technology and have always experienced the restaurant atmosphere in the family business "La Ciacolada" in Grado. During this experience I began to experiment with the vacuum-packed product by creating a dedicated laboratory next to the family restaurant from which the Megic pizza business then started.
Which social media is not aligned with your business model?
LinkedIn does not represent a platform of interest to us and is not essential for conveying our communication. It is a B2B social network and we are present with a page but only in terms of positioning. Social networks that do not produce tangible results should be closed and this is why we are rethinking our strategy.
Which social network do you focus on the most?
Absolutely Instagram. We started on this platform early in 2016 because I needed a young platform to attract new users and convert their user bases made up above all of higher targets such as those represented by parents for example.
Is social media management internal? Have you ever collaborated with external professionals?
We have internal social management and there have never been external professionals on the social side but we have relied on external agencies for other communication activities.
What are your future plans in the marketing field?
We are interested in TikTok because it is a young platform and therefore represents a future focus for the company. However, the concentration is now aimed more at improving what is already consolidated, implementing new formats on the content marketing side.