What is your position and what do you do in the company?
I am a marketing strategist and I take care of the online and offline corporate content strategy for the Fogal brand. My job consists of carrying out continuous market research to delve deeper into the dynamics of our sector, study the competitors as best as possible and understand the needs of our customers.
What was your path to taking on a senior role in marketing?
After a degree in foreign languages and literature and a purely humanistic education, I had the opportunity to work in a manufacturing company in a field different from my studies. Here I had the opportunity to grow and become passionate about marketing. I therefore began to attend numerous courses and read books independently, ranging from great classics such as Kotler and Godin to very vertical books on specific fields. Marketing has therefore become a passion that I exploit daily at work where, together with the owner Anastasia, I manage all the activities of the marketing department.
Is there a social network that you prefer and one that you would easily do without?
I've learned to appreciate Instagram a lot lately. I like to go beyond the surface of glossy photos of enchanting places, unrealistic filters and pre-packaged posts. On the other hand, I love Instagrammers who manage to create communities (even small or niche ones) by talking simply and openly about their passions. There are many creators who talk about books, marketing, travel, cooking who have managed to develop a positive and stimulating environment in which followers feel an active and integral part of the project. A social network that I could probably do without now is TikTok. Although I recognize the originality of many creators and the structure of the platform, I notice a repetitiveness of the contents that ultimately bores me. The various challenges and trends that follow one another are certainly interesting or fun but I find it not very stimulating to see them reproduced in an identical way and without a reinterpretation by dozens and dozens of different users.
How important are social media for your company today and what are the ways to make the best use of them?
Today, social media is a fundamental tool for us. They represent an online showcase necessary to communicate to our and potential customers what we do and the way we work, therefore also sharing the vision and values of the Fogal brand. I think the best way to use them is not to fall into the trap of self-referentiality. On the other hand, the internet is full of "industry leading" companies that focus on "the very high quality of their products". I think that social media is an opportunity to talk to people as such, therefore trying to establish a relationship and direct, sincere and equal communication.
Given the growing relevance of the world of social media, combined with the multitude of activities reserved for the marketing office, have you ever thought about entrusting your company's social pages to professionals?
Yes, of course. The specific skills of a professional are important to use social media in the best way and to optimize content creation. These certainly go hand in hand with Fogal's strategic vision and product knowledge.
What are your future plans in the company and your passions beyond work?
In the near future of Fogal I would like to explore new marketing channels. In particular I would like to delve deeper into the world of videomaking. In my opinion, videos are an excellent way to present our products, to involve the viewer and to remove doubts or curiosity. For example, I imagine a series of "how-to" videos in which to explain the various features or videos that explain the history and use of a product. Outside of work and marketing I am a great fan of American literature, cooking and travel. I admit that one day I would like to find my own online space in which to share my passion for American literature and American culture in general. This is something that I came across during university and that I would like to share with other people.